Supermarket Produce Display Case Lighting
“The fastest growing perishables category in 2006 was fresh produce.”–Agriculture Canada. And today it is still the number one department in which grocery stores brand their store, their selection of fresh foods in an effort to grow sales and shopper loyalty.
Improve Your Produce Displays: Freshness Meets Innovation
In the competitive world of grocery and produce retail, presentation matters. Shoppers are drawn to vibrant, fresh-looking fruits and vegetables that exude quality and care. But achieving this level of appeal takes more than just great produce—it requires the right lighting and display strategies.
Why Proper Lighting is Essential
Produce loses its appeal quickly under improper lighting conditions. Harsh or overly bright lights distort colors and accelerate spoilage. Promolux LEDs are engineered to solve these problems by offering:
- A balanced spectrum that enhances natural colors.
- Reduced heat emissions to keep produce fresher for longer.
- Advanced LED lighting for grocery refrigerated display cases, reducing energy use without compromising quality.
Find out how Promolux can revolutionize your produce displays.
Expert Tips for Showcasing Fresh Produce
- Use Specialty Lighting: Standard LEDs aren’t designed for perishables. Invest in specialty LED lighting for supermarket refrigerated display cases to preserve freshness and extend shelf life.
- Rotate Stock Regularly: Frequent rotation keeps displays looking full and fresh.
- Highlight Seasonal Favorites: Seasonal produce captures attention and drives sales.
Protect freshness
Consistently appealing fresh fruit and vegetable displays draw customers and encourage them to purchase more and return regularly. Most customers avoid discolored or unnatural looking food displays and washed out colors. Promolux retail produce lighting emit lower levels of harmful radiation and heat than other commercial lighting commonly found in supermarket produce departments, making these specialty produce display case lamps the perfect lighting choice for the produce industry.
Natural colors remain true
Promolux high color definition LEDs emit a more balanced visible spectrum of light than other lamps, with more of the red and blue wavelengths, and moderated levels of the most damaging visible spectrum wavelengths, yellow and green. The result is visually attractive fresh food displays that show the produce to their best marketing advantage.
Balanced Spectrum Lighting is Food Safe and Profitable
Perishable produce displayed under lights in will always suffer damage from the effects of hot lamps and excessively bright lighting. Radiation accelerates deterioration of food products and strong yellow and green portions of the visible spectrum wash out colors and diminish consumer appeal. Full color balanced food safe lighting in your produce showcases is the best way to show the full of fresh natural blues, greens and reds, true yellows and oranges in all your produce displays. Promolux food safe display lighting can instantly bring new life to the natural colors of fresh produce arranged in your retail marketing displays. The pioneer in true and natural color definition lighting, Promolux lamps give retailers the ultimate merchandising advantage for fresh vegetables, fruits, and leafy greens.
True Color Visual Appeal
In the produce industry, eye appeal is buy appeal, and the most successful produce displays are also the most colorful. It is therefore vital for fruits and vegetables in supermarket produce departments to be displayed under lighting that reveals the true colors of the produce, but does not damage sensitive perishables. Most supermarket lighting is skewed to enhance green and yellow, which causes other colors such as red and white to appear discolored or not as bright as they should be. Under normal supermarket produce display case lighting, strawberries and radishes often look dull and cauliflower looks yellow. Under PROMOLUX lamps, all color definition is more vibrant and appealing.
Prolonged Shelf Life and Less Waste
The costs of trimming produce displays can account for major retail losses, particularly in leafy greens and vegetables that wilt and dry out easily. Independent laboratory tests conducted at the University of Zaragoza confirm that refrigerated produce displayed under Promolux lamps suffer less heat and radiation damage, and can reduce trim required to maintain attractive fresh produce displays. Promolux lamps use Safe Spectrum technology to reduce radiation and prolong shelf life of all perishables.
Enhanced Food Safety
Fruits and leafy green vegetables displayed under any kind of lighting fixture will always suffer damage from the effects of heat and light radiation, caused particularly by certain portions of the visible spectrum. Sunlight and conventional lighting can initiate greening of potatoes and over-ripened fruits and spoilage before they can be sold. Less heat and light radiation means better food safety. Approved by health officials for all fresh food displays, Promolux food safe lamps filter damaging radiation, protecting the fresh appearance and flavor of delicate produce, and ensuring food safety.
Greening of Potatoes Due to Solanin
Damaging radiation and heat from regular supermarket lighting initiate chemical reactions that cause potatoes to turn green and accumulate the poison solanine. Even small quantities of this poison can be lethal. Light is unnatural for tuber vegetables that grow in the ground such as carrots,onions, potatoes, and parsnips, and can affect their taste and appearance, and cause them to continue to grow in the grocery store or begin to decay. Promolux LEDs, with their SafeSpectrum technology, minimize harmful radiation and heat, preserving the quality and shelf life of potatoes and other tuber vegetables, keeping them fresh and safe for longer.
Premature Ripening from Ethylene Gas
Ideally fruits and vegetables should be stored in a cool, dark place, away from the adverse effects of light. Light from natural and artificial sources accelerates the ripening process of fruits and vegetables, causing bananas, berries, and apricots to become overripe very quickly, and bean sprouts to grow past their ideal tender stage. In the ripening process, ethylene gas is released, which in turn causes nearby fruits and vegetables to ripen more quickly, and eventually decay and rot before they can be sold. PROMOLUX true full spectrum lamps alleviate such produce display lighting problems.
Shrinkage in Produce Department Salad Bars
Leafy green vegetables decay and wilt prematurely under the heat from regular supermarket produce display case lighting, causing supermarket salad bars and buffets to lose their freshness and appeal. Grocery store produce shrink from dehydration can be as high as $1 per foot per day. Promolux LEDs, with their balanced spectrum and reduced heat output, help prevent dehydration and shrink in leafy greens, keeping salad bars and buffets fresher for longer while reducing product loss and waste.
Promolux: The Leader in Specialty Lighting for Fresh Foods
For over 30 years, Promolux has been the trusted name in food-safe LED lighting. Designed specifically for perishables, Promolux LEDs protect the quality, color, and freshness of your produce while enhancing your customers’ shopping experience.
Why Choose Promolux?
- Unmatched Color Accuracy: Highlight produce in its most natural, vibrant form.
- Extended Shelf Life: Reduce spoilage and waste with lighting that minimizes photo and lipid oxidation.
- Energy Efficiency: Lower your operating costs with Promolux’s sustainable LED solutions.
Learn more about Promolux and its industry-leading LED technology.